Strategic Counsel

Spybey & Company is well positioned to advise on corporate communications strategy, drawing on decades of experience managing local, regional and global programmes, both in-house and in consultancy.

From setting goals, to mapping stakeholders, defining messages and devising integrated campaigns, SpybeyCo can help ensure that your communications investment is fully aligned with your commercial goals.

Board Advisor

With decades of experience as a C-suite Corporate Communications leader and public/private company Board advisor, Andrew Spybey can offer a wealth of actionable insight and strategic counsel in a Non-Executive Director (NED) or consulting capacity.

With specialist expertise in issues management, crisis communications and corporate transformations, Andrew Spybey can also be drafted in to assist with contentious or particularly challenging situations. He can work independently of, or alongside your current in-house team to help manage reputational risk.

Media Relations

Engaging with the media can be a daunting task, especially if you’re not sure where to start. But the pay-off from well targeted, positive media coverage can be huge. Likewise, an unwarranted negative article or critical comment could do untold damage to your reputation.

Spybey & Company is here to help. Our media relations service will identify and connect you with the most relevant journalists and influencers in your sector and help you to understand their agenda. We’ll draft relevant and compelling news releases, articles and opinion pieces that tell your story in a crisp and compelling manner. We will disseminate your news via the most effective channels, including wire services if appropriate. And we’ll make sure that you are confident and prepared when it comes to speaking to the media - through interview rehearsal, key message development and Q&A preparation.

We can also act as your outsourced Press Office, so when the media call, Spybey & Company is there to assist.

Social Media

We’ve all become familiar with the power of social media to catapult obscure brands and people to global fame or to create an unstoppable movement for change. Likewise, the opinions voiced and challenged on social media can have immediate and long term consequences if left unqualified or ignored.

At Spybey & Company, we can harness social media to create new opportunities and awareness for your business, grow your following and help to steer the conversation so that it fairly reflects your opinions and aspirations. Our service includes securing and creating your presence on key platforms such as Instagram, Facebook, Twitter, YouTube, TikTok, Pinterest and LinkedIn.

SpybeyCo can work with you to manage your activity on each of these platforms by preparing and posting relevant content, including stories, graphics, video and photos. We can also monitor conversations that reference your brand on social media, alerting you or intervening on your behalf, especially in the context of customer, supplier or other stakeholder comment.

If you already use, or are keen to start using, feedback platforms such as Trustpilot or Feefo, we can advise on appropriate best practice.

Editorial Services

Putting pen to paper, or more likely fingers to keyboard, can often be a daunting task. Maybe you know what you want to say, but just need some help to capture it in written form? Or perhaps you simply don’t have the bandwidth to take care of all those writing tasks?

That’s when Spybey & Company can pick up the pen on your behalf. We can write accurate, compelling copy for you that reflects your personality while conveying a well-structured, professional message. Our service covers all media and formats - letter, memo, speech, brochure, report, article, website, blog, press release and more. We are comfortable writing to tight deadlines and will always strive to make sure that your written words “sound like you”.

As well as originating copy for you, Spybey & Company can also provide a proof-reading and editing service. We can review your existing written materials, check them for accuracy, spelling, grammar and punctuation. By providing an expert “extra pair of eyes” we can make sure that your website content, customer collateral, social media posts and other publications are coherent, concise and consistent in “voice”.

For all your editorial needs, Spybey & Company can help.

Photography

It’s a well-worn cliche, but a picture really can be worth a thousand words. However, getting the right picture in the right place at the right time often requires careful planning and the expertise of an experienced photographer.

Spybey & Company is equipped in-house to provide compelling digital photography and video to support your brand. From product/service images to people and event photography right through to lifestyle shoots and photojournalism, SpybeyCo can assist.

When the task requires particular creativity or specialist knowledge - for example drone-enabled aerial photography or studio-based work - we will pull in the help of trusted partners to get the job done to the highest standards.

Brand Management

What’s in a name? Well, quite a lot really.

Your business name, together with the visual identity that you present to the outside world, set the tone for your business from the get-go. Do you want to come across as conservative and reliable, or would an off-the-wall, free-thinking persona better suit your business? Or something else, unique to you? These are critical brand identity decisions, and ones that require careful thought and consideration - ideally before you start to implement them.

By working with Spybey & Company, you will have access to a wealth of experience derived from multiple, major branding projects - from new brand launches and corporate identity creation, to worldwide re-branding and wholesale de-branding projects!

The team at SpybeyCo can help define your brand essence and values; create your logo, word mark and supporting brand assets; develop style manuals and corporate identity guidelines; and help with launch and deployment - including the vital task of training your people on how best to “live and breathe” your brand.

If you just need snazzy business cards and stationery, we can take care of that too…

Employee Engagement

Whether you’re a small, local business with just a handful of staff or a global enterprise with thousands of people around the world, effective engagement with your team is a core requirement for success. This is especially so when you are making changes to your business - perhaps introducing a new business strategy, changing the scope of your operations, bringing in new technology, effecting culture change or simply launching a new product or service.

Spybey & Company can help develop employee communication and engagement programmes that “get to grips” with these challenges. We draw on proven methods and techniques that help to address a full ranges of objectives - from enabling clear leadership to prompting active participation, developing greater understanding, nudging behaviour or facilitating constant feedback.

If your needs are a little more straightforward, we can also help with drafting of employee messages, intranet content, internal video broadcasts, surveys, newsletters, incentives and competitions!

Agency Review Service

Need to review your existing relationships with communication consultancies and partners? Keen to proceed but overwhelmed by the time needed to get the review underway? Too busy dealing with day-to-day comms?

Our Consultancy Review Service removes that burden from you and ensures that the process runs smoothly and to an agreed timetable. At your request, we can review and advise on the state of your current consultancy relationship(s). SpybeyCo can then prepare a new brief, shortlist candidate agencies, manage a competitive selection process on your behalf, advise on your final selection decision and subsequently assist with on-boarding of your chosen partner.

Note: To ensure total discretion and avoid conflicts of interest, Spybey & Company can only offer the Consultancy Review Service as a “standalone” client project. It is not available in combination with any of our other services.

Bespoke Services

Spybey & Company is well practiced in building bespoke communications programmes to address your specific business needs. Often these programmes will target a variety of different stakeholder groups, requiring very specific techniques and strategies to successfully deliver your message. Rest assured that Spybey & Company has the expertise and experience to orchestrate each of theses different elements in a coherent and carefully integrated manner.

As well as each of the core services detailed above, SpybeyCo can also offer custom support in each of the following speciality areas, either directly or working collaboratively with expert partners:

• Investor Relations

• Industry Analyst Relations

• Public Affairs/Government Relations

• Corporate Social Responsibility

• Corporate Sponsorship

• Crisis Communications

• Communications Measurement and Evaluation

If you have a particular requirement in an area not listed, please get in touch. We can help in most circumstances and if we can’t, we may be able to refer you to someone who can!